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Gen.G Esports was formed in 2017 as KSV eSports by Kevin Chou and Kent Wakeford, co-founders of the video game development company Kabam, Michael Li, and Phillip Hyun. The organization started out by acquiring the rights for an Overwatch League franchise in Seoul, South Korea. The purchase reportedly amounted to $20 million with the intention to hire both an all-Korean roster as well as an all-Korean management staff. This team would later be known as the Seoul Dynasty. On May 3, 2018, KSV eSports announced a rebranding to Gen.G. On January 20, 2020, Gen.G was unveiled to be behind an NBA 2K League franchise called the "Gen.G Tigers of Shanghai", the first franchise to not be affiliated with an NBA team, and the first franchise outside of North America. Along with the announcement, Gen.G announced that itself and the NBA 2K League were working together in a "long-term strategic relationship". On August 27, 2020, Gen.G was announced as one of the 10 selected teams as part of League of Legends Champions Korea (LCK) franchising. On September 21, 2022, Gen.G was announced as one of the 10 teams competing in the inaugural season of the VCT Pacifics league.